01
Logo
A distinctive visual identity.
Trademark counsel for founders
Protect the brand
you’re building.
Your brand is more than a name. TrademarkEase helps startups and growing businesses protect the ideas, identity and reputation behind it.
Clear advice. Careful filings.
Practical enforcement.
Practical enforcement.
✳YOUR IDEASomething
worth protecting.
worth protecting.
Te
TRADEMARKEASEProtectedby design.TM
care
TrademarkEaseFounded in 2022200+ trademark matters supportedFor startups and growing brands
More than a name
A brand can be
recognised in many ways.
Trademark protection can cover the distinctive elements that help customers recognise your business. The Lay’s examples below show how different forms of a brand can be considered.
LAY’STHE BRAND NAME
02
Brand name
The words customers remember.
03
Label and packaging
The look of the product on shelf.
04
Shape of goods
A distinctive product shape.
And sometimes, it’s what you hearA slogan. A sound.
A slogan. A sound.
A whole brand memory.
SLOGAN
“Betcha can’t
eat just one.”
SOUND
NETFLIX’S TUDUM
Sound mark exampleThe brand references are illustrative and are not represented as TrademarkEase clients. Whether a particular element can be registered depends on its distinctiveness, evidence and the applicable law.
From first search to enforcement
Protect the work
behind your brand.
Focused trademark support at every stage of the brand’s journey.
Search & filing strategy
Clearance searches, class selection and filing guidance for names, logos and other distinctive marks.
Applications & prosecution
Trademark applications, examination report replies, hearing preparation and representation.
Oppositions & rectification
Opposition notices, counter-statements, evidence and rectification or cancellation proceedings.
Journal watch & portfolio care
Monitoring trademark publications and helping clients respond to potentially conflicting marks.
Infringement & enforcement
Advice and representation in trademark infringement matters, including cease-and-desist notices, enforcement strategy and trademark suits.
A clear path forward
Trademark protection,
step by step.
Each application moves through its own examination and proceedings. We help you understand what is happening and what action comes next.
Search & assess
Review existing marks and discuss a filing strategy.
Prepare & file
Identify the right owner, mark representation and goods or services.
Examination
Respond to Registry objections and attend hearings where required.
Publication & watch
Address opposition proceedings and monitor the evolving portfolio.
Built around real brands
Brands we’ve had
the privilege to support.
From consumer products and food to fashion, technology and lifestyle, TrademarkEase works with businesses at different stages of growth.
Client names and logos are shown for portfolio identification only. Their display does not imply endorsement.
Your brand has a story. Protect it.
Let’s make your next
move a strong one.
TrademarkEase / Founder
Meet the mind
behind TrademarkEase.
Tanishka Khandelwal is an advocate focused on helping founders and businesses build stronger trademark foundations.
Connect on LinkedInTK
TANISHKAKHANDELWAL✳
The beginning2022
A practice built for builders
Make protection feel
within reach.
TrademarkEase began with a simple belief: founders should be able to understand and act on the legal steps that protect the brands they work hard to build. Tanishka founded the practice in 2022 to make trademark support clear, practical and responsive to the needs of startups.
Today, the practice supports businesses through trademark searches and filings, Registry objections and hearings, oppositions, portfolio monitoring and trademark infringement matters. The work is grounded in a close understanding of each brand, its growth plans and the risks it faces.
“
Every brand is built with effort. Protecting its identity should be part of that journey from the start.
How Tanishka works
Clear thinking.
Personal attention.
Understand the business
Begin with the brand, its products and the way it plans to grow.
Explain the options
Make the filing route, risks and next steps easier to understand.
Stay with the matter
Support the application through examination, opposition and enforcement stages.
Practice
Trademark law,
from strategy to action.
Tanishka’s work includes trademark application strategy, examination responses, hearings, opposition and rectification proceedings, brand monitoring and infringement disputes.
She is based in Kolkata and works with founders and businesses seeking trademark support in India and in coordination with international counsel where required.
Start with a conversation